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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Biweekly newsletters create a visualization challenge in HubSpot where off-weeks show as zeros, creating a sawtooth pattern that obscures actual performance trends. This makes it nearly impossible to track growth, compare sends, or identify performance patterns over time.
Clean biweekly visualization focuses on actual newsletter sends without the noise of empty weeks, enabling proper performance tracking and optimization.
Build clean biweekly newsletter charts using Coefficient
Coefficient provides a complete solution for clean biweekly newsletter visualization by importing your HubSpot newsletter data into HubSpot spreadsheets where you can filter to send dates only and create meaningful performance charts.
How to make it work
Step 1. Import newsletter data and filter to send dates only.
Use Coefficient to pull newsletter metrics including send dates, opens, clicks, unsubscribes, engagement rates, and list size data. Apply this filter:where column B contains send volume to show only actual newsletter sends.
Step 2. Create sequential newsletter numbering.
Add a helper column withto create sequential numbers (1, 2, 3…) for each newsletter send. This replaces date-based X-axis with newsletter sequence, eliminating off-week gaps in your visualizations.
Step 3. Build visualizations using newsletter sequence.
Create line charts with newsletter number on the X-axis instead of dates, build comparison charts showing period-over-period changes, and calculate running averages of your last 3-5 newsletters for trend analysis. This creates smooth performance curves without sawtooth patterns.
Step 4. Set up advanced analytics and automation.
Calculate days between sends dynamically, create performance indexes comparing to baseline metrics, and set up Coefficient alerts for performance thresholds. Use the snapshot functionality to preserve historical performance and build custom dashboards with KPI cards for your latest send.
Track newsletter growth without empty week confusion
Professional newsletter analytics that show only actual sends enable data-driven optimization of your email marketing strategy without the distraction of off-week zeros. Start building clean newsletter visualizations today.
